Many of us may have come by these two jargons Virtual Reality and Augmented Reality, but not all have a clear meaning in mind for each. So let us tell you briefly what VR and AR mean.  Virtual Reality (VR) is closed and fully immersive, while Augmented Reality (AR) is open and partly immersive – you can see through and around it. Where VR puts users inside virtual worlds, immersing them, AR puts virtual things into users’ real worlds, augmenting them. Thus, VR and AR headsets both provide stereo 3D high-definition video and audio, but there is a big difference between the two of them.

Such technologies are being in advertising nowadays, and the usage scale is constantly getting wider including more brands and industries. Thus, it is forecasted that AR/VR could hit $150 billion revenue by 2020, with AR taking the lion’s share around $120 billion and VR at $30 billion.

AR-VR Forecast

Source, TechCrunch website

This outstanding numbers are mainly driven from the kinds of field an addressable markets each technology addresses. For VR, the addressable market is primarily core games and 3D films, plus niche enterprise users. Nevertheless, the addressable market for AR is similar to the smartphone/tablet market. Therefore, AR could have hundreds of millions of users, with hardware price points similar to smartphones and tablets. This could drive large hardware revenues for device makers. Regardless of the difference of investment amounts used in VR and AR, it is easy to note that both will rule the world of advertising because they add unique to the usual, interactivity to the static to create a futuristic user experience. So hurry up and be from the first to apply such technologies on your business, consult us and we will make jump to the future.


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